Audax Renewables - Regional Campaign

For Audax Renewables, a prominent energy supplier in the business sector, we developed and executed a comprehensive regional campaign. We spent a total of 3 days on location for the recordings, where a studio environment was created in Audax's signature yellow color. The core of this campaign consisted of personal videos featuring 19 different sales employees from Audax. In each video, these employees introduced themselves and discussed specific energy-related topics relevant to their work region. This approach ensured strong regional engagement and a personal connection with the brand. In addition to the interviews against the yellow background, we filmed extra 'work shots' at their office. These shots were overlaid on the interviews, creating a dynamic and visually appealing whole. After delivery, the videos were used in a targeted LinkedIn campaign, with a specific video being advertised in each region. This resulted in a unique and targeted approach in each region, significantly increasing the campaign's effectiveness. The combination of personal stories, regional relevance, and professional execution made this campaign a successful part of Audax Renewables' marketing strategy.