
Campaign
Audax Renewables - Regional Campaign
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project description
The videos provided a unique and targeted approach in each region
For Audax Renewables, a prominent energy supplier in the business sector, we developed and executed a comprehensive regional campaign. We spent a total of 3 days on location for the recordings, where a studio environment was created in Audax's signature yellow color. The core of this campaign consisted of personal videos featuring 19 different sales employees from Audax. In each video, these employees introduced themselves and discussed specific energy-related topics relevant to their work region. This approach ensured strong regional engagement and a personal connection with the brand. In addition to the interviews against the yellow background, we filmed extra 'work shots' at their office. These shots were overlaid on the interviews, creating a dynamic and visually appealing whole. After delivery, the videos were used in a targeted LinkedIn campaign, with a specific video being advertised in each region. This resulted in a unique and targeted approach in each region, significantly increasing the campaign's effectiveness. The combination of personal stories, regional relevance, and professional execution made this campaign a successful part of Audax Renewables' marketing strategy.

behind the scenes
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behind the scenes
Regional relevance
This campaign emphasizes the importance of regional relevance in marketing. By providing each area with its own specifically tailored video, we were able to communicate more effectively with the target audience and establish a stronger, more personal connection with the brand.
A personal connection with the viewer
The individual videos of the sales employees were a crucial element of this campaign. By allowing employees to introduce themselves and speak about regional energy issues, a direct and personal connection with the viewer was created. This approach highlighted the local knowledge and expertise of the Audax team, which strengthened the credibility and trust in the brand.
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