Campaign

Bacardi - Do What Moves You

CONCEPTING

SHOOTING

EDITING

VISUAL EFFECTS

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Project:

Bacardi Lowlands 2023

Customer:

Bacardi Benelux in collaboration with De Vaste Clique

project description

An ode to passion, self-expression, and the freedom to be who you are.

In close collaboration with Bacardi Benelux, we conceived and realized a unique video concept entirely in line with their inspiring "Do What Moves You" campaign. Our goal was to tell a story that not only reflects Bacardi's brand values but also conveys a deeper message of self-expression and freedom. This project took us to the vibrant Lowlands festival, an ideal backdrop to bring our vision to life. The campaign focuses on the adventures of a protagonist whose experiences at the festival embody the essence of "Do What Moves You." From spontaneous dancing to joyful encounters with fellow festival-goers, every scene in the video celebrates life and the freedom to be yourself. The voice-over we devised connects the visual spectacle into a cohesive narrative, emphasizing the power of music as a unifier. For us, this project was more than just making a video; it was an opportunity to showcase creativity in its purest form and demonstrate the impact of a well-thought-out campaign.

the result

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behind the scenes

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behind the scenes

The Creative Heart of the Campaign

The creative vision behind this campaign was to provide an authentic and immersive experience. We wanted the viewers not just to see, but also to feel what "Do What Moves You" means. This required a deep understanding of Bacardi's brand identity and the unique atmosphere of Lowlands. Every scene, every shot was carefully planned to capture the energy and heart of the festival. We worked with real festival-goers, which gave the video a raw, unfiltered quality that resonates with the viewer.

Overcoming the Technical Challenges

The technical execution of this campaign was just as important as the creative aspect. Our challenge lay in capturing the vibrant, often unpredictable atmosphere of a festival environment. Using our equipment and filming techniques, we shot dynamic images that captured the essence of Lowlands and the spirit of the campaign. The post-production was crucial to achieve the right tone and style that enhance the "Do What Moves You" message.

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