CASA BACARDÍ X PAASPOP

For Bacardí, we created an energetic aftermovie during Paaspop, focusing on the festival experience and bringing the atmosphere around the Bacardí pavilion to life. In collaboration with the Bacardi team, we chose a visual style that perfectly matches Gen Z: fast, colorful, playful, and with a raw edge that fits the festival culture. While Bacardi took care of the activation on location, we filmed the video that captures the energy of the moment and speaks directly to the target audience. From dancing crowds to ice-cold cocktails — everything was captured with a sense of timing and experience. The result is a dynamic video that not only shows what happened but also what Bacardi represents at festivals like Paaspop: fun, freedom, and tasteful experiences.