Bacardi x Paaspop 2023

For the second year in a row, MOTIK had the honor of producing an activation video for Bacardi Benelux during Paaspop. Following the success of our 2022 production, where we captured the unique atmosphere and energy of the festival for Bacardi, we had the opportunity to match and exceed this experience once again in 2023. Bacardi, renowned for their rum, is a company recognized worldwide, selling over 200 million bottles of spirits annually in more than 100 countries. In the Netherlands, Bacardi is a prominent name at major festivals, including Paaspop. For this event, we had two cameramen on site to capture the most dynamic footage. During the editing phase, we creatively used suitable effects and an engaging sound design. This activation video not only reflects the energetic atmosphere of the festival but also emphasizes Bacardi's involvement in and impact on the festival experience. Bacardi has become a major client for us, with us handling the film production for all events where they have a significant activation. This also includes work for affiliated brands such as Martini and Bombay Sapphire. Through our collaboration with Bacardi, we have repeatedly proven our ability to capture the essence of their brand and their events in a lively and attractive way.