Campaign
GOGO YOUTH TRAVEL 2024
SHOOTING
project description
2 locations, 150 videos
Our team traveled abroad for an intensive 10-day filming period, during which we produced over 150 videos for GOGO. In the preparations, there was intensive contact with GOGO's marketing team to fully align all content with their target audience and specific wishes. During the filming, we created short-form content showcasing the most popular hotspots and activities. Additionally, we recorded street interviews with thought-provoking questions that capture the attention of young people on TikTok. We also created a four-part YouTube reality series, in which six creators experience their GOGO vacation. This series follows them through unique GOGO activities and fun challenges, delivering a mix of entertainment and vacation vibes. Besides this, we shot advertising videos and aftermovies of the biggest GOGO events. The filming took place in Albufeira and Chersonissos, which resulted in a versatile, dynamic campaign that perfectly conveys the true GOGO vibe.
Influencer reality
A 4-part YouTube series with 6 well-known creators. Are you curious about what a summer with GOGO looks like? In this series, we follow a group of friends going on a GOGO holiday to Albufeira. They receive the most fun challenges and attend the hottest parties.
Advertising campaign
For the advertising campaign, we have developed videos around themes like Sinterklaas, final exams, and Christmas. Each topic is linked to a unique, appealing advertisement that resonates with the season and enhances the audience's experience.
Shortform content
For the short-form content, we have found a strong balance between striking street interviews that immediately capture attention and content about the most enjoyable activities. This combination results in a mix that perfectly aligns with the interests of young people.
Event videos
The event videos bring the energy and highlights of the GOGO events fully to life. By capturing the atmosphere and special moments, we give viewers the feeling of being there themselves. These videos are not only perfect for social media, but can also be used on the website to optimally convey the GOGO experience.
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