Martini festival activation

MOTIK has captured the vibrant festival activations of Martini for the second year in a row. Our task was to encapsulate the essence of Martini's presence at various festivals. These festivals serve as the perfect opportunity for Martini to showcase their brand, with atmospheric bars and energetic DJs bringing the brand's unique vibe to life. Our videos demonstrate how seamlessly Martini's activities integrate with the dynamic atmosphere of the festivals. The challenge was not only to capture the physical elements of the activation but also the ambiance and energy that define Martini. Furthermore, the videos for Martini are designed to appeal to a broader audience, as Martini's target audience is slightly wider than brands like Bacardí and Bombay Sapphire.