Martini festival activation

MOTIK has captured the vibrant festival activations of Martini for the second year in a row. Our task was to capture the essence of Martini's presence at various festivals. These festivals are the perfect opportunity for Martini to present their brand, with atmospheric bars and energetic DJs bringing the brand's unique vibe to life. Our videos show how seamlessly Martini's activities blend with the dynamic atmosphere of the festivals. The challenge was not only to capture the physical elements of the activation but also the vibe and energy that characterize Martini. Additionally, the videos for Martini are designed to appeal to a broader audience, as Martini's target group is slightly wider than brands like Bacardi and Bombay Sapphire.