Campaign
NL Actief - The Netherlands Moving Again
CONCEPTING
SHOOTING
EDITING
project description
With this campaign, we generated more than 600,000 views in three days.
For NL Actief, the umbrella trade association of recognized sports and exercise companies in the Netherlands, we developed an influential campaign during the corona period. Due to the lockdown, all sports facilities were closed, causing great discontent within the industry. NL Actief launched a petition for the reopening of sports facilities, and we, in collaboration with Foresee, gave this petition an additional boost. Our campaign focused on bringing this petition to the attention of the OMT and cabinet members. We created two social media videos and one long video in just three days, with the help of well-known influencers such as Nochtli and Arie Boomsma. These videos generated more than 600,000 views, 20,000 likes, and were shared 2,000 times in one weekend. The number of signatures skyrocketed from 200,000 to 370,000 in record time. The presentation of the petition to the Minister for Long-Term Care and Sport was also captured, and the footage was broadcasted in the evening by Hart van Nederland and RTL Boulevard. This resulted in tremendous success for NL Actief, with significant growth in both attention to their petition and the number of signatures, ultimately leading to the reopening of sports facilities.
the result
Watch the case video
Use of Famous Influencers
The involvement of influencers like Nochtli and Arie Boomsma was a key strategy in our campaign. Their engagement ensured wide reach and significant attention to the petition. Through their influence and popularity on social media, we were able to convey the message quickly and effectively, resulting in a significant increase in the number of signatures and overall public engagement in the campaign.
Petition Presented to the Minister
A highlight of the campaign was the presentation of the petition to the Minister for Long-Term Care and Sports. This crucial moment was captured and broadcast by national media, underscoring the urgency and importance of the petition. This presentation was not only a symbolic gesture but also a powerful demonstration of public support for the reopening of sports venues.
Huge Impact of the Campaign on Public Awareness
The impact of this campaign on public awareness was enormous. The rapid increase in the number of signatures and the extensive media coverage confirmed the effectiveness of our strategy. By combining the power of social media and the influence of well-known Dutch figures, we created a movement that not only drew attention to the petition but also emphasized the importance of sports and exercise in society.
Goal Achieved: Sports Venues Reopen Thanks to Campaign
The campaign led to the ultimate result: the reopening of sports venues. The statement by Mark Rutte, that sports venues would reopen, was a direct result of our joint efforts. This victory not only highlights the power of well-organized and targeted campaigns but also the importance of public support and awareness in influencing government policy.
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