Princess Máxima Center - Childhood Cancer Awareness

For the Prinses Máxima Centrum in Utrecht, we made a significant contribution to the campaign "The treatment of childhood cancer must improve". This campaign, which ran for a month during the Childhood Cancer Awareness Month, aimed to raise awareness and funds for the fight against this terrible disease. One in four children still dies from cancer, and the invasive treatments leave deep scars in their young lives. Our task was to tell the stories of three children with cancer through film, each with a unique story and battle. We began each video with close-up shots of an artist chalking something on the ground while the children shared their poignant stories. The climax of each video was a drone shot rising to reveal the impressive chalk drawing. The stories of Liv and Jahraino, which we filmed, were particularly moving. Liv, a young girl who lost her long hair due to chemotherapy, and Jahraino, a 7-year-old boy who lost his battle with a brain tumor, deeply touch the viewer. The deliverables of this project were multiple. A general video was made in which the three stories came together, as well as individual videos for each story. These were not only shared online but also displayed on billboards and screens throughout the Netherlands, reaching a wide audience. The drone images played a crucial role in conveying these stories in an impressive and memorable way.