STRICT'S BLACKOUT PREVENTION PLAN

For Strict, in collaboration with their marketing team, we produced a playful April Fool's video, where the company supposedly returns to the "basics" of IT services. In this satirical production, floppy disks, typewriters, paper maps for navigation, and physical folders full of customer data are central – all things that were once high-tech but now evoke nostalgia. Strict developed the concept and provided the script; we handled all the filmmaking and editing. By working with retro props, serious camerawork, and dry humor, we managed to portray the old-fashioned work method believably and entertainingly. All, of course, with a nod to the digital world in which Strict normally operates. The video was shared on April 1st through Strict's social channels, sparking a lot of interaction, recognition, and plenty of cheerful reactions.