Social Content

Sunt - The Banana Factory

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Project:

Company video

Customer:

Sunt

Collaboration with:

The Arrows

project description

BANANA BREAD FROM SAVED BANANAS

Commissioned by The Arrows, we created an inspiring campaign video for Sunt, the innovative banana factory. In early 2023, Sunt opened its groundbreaking banana factory, the first of its kind worldwide. The goal of this factory is to combat banana waste and transform otherwise wasted bananas from European ports into no-waste banana puree. This puree is used not only for Sunt's own products but also for those of other brands. With this step, Sunt is making significant progress in advancing sustainability in both the bakery aisle and the entire European banana puree industry. Our video depicted this unique story of Sunt in an impressive way, clearly showcasing Sunt's vision, innovation, and impact. We are incredibly proud of the final result and how we were able to visualize the importance of Sunt's mission. Through this campaign, Sunt not only spread its message but also gained significant attention and recognition for their revolutionary approach to sustainability in the food industry.

the result

from production to store

Sunt's Banana Factory

Sunt's banana factory brings an important change to the food industry by reducing banana waste. Our video highlighted how Sunt's innovative approach helps save a significant amount of bananas that would otherwise be wasted. This initiative is not only good for the environment but also changes the way businesses and consumers look at food waste.

THE ENTIRE PROCESS

In the campaign video for Sunt, we showcase the entire production process of the no-waste banana puree, starting with the advanced processing in their banana factory to the final product in stores. We focus on the steps Sunt takes to convert otherwise wasted bananas into a high-quality product. By demonstrating the process from making the puree to its integration into various products, we highlight Sunt's innovative and sustainable approach.

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